Return on Impact ( ROI) vs Return on Investment (ROI)?

The higher the risk the higher the return, the business adage goes. Risk is an intangible measure in business, entrepreneurs and business owners are familiar to. Risk is also a profit and loss metric or indicator in business and so that saying goes de nova ‘lose some, win some’. Big tech gurus the likes of Mark Zucks, Jeffrey Bezos, Elon Musk, the Twitter dude his name I can’t recall oh now I…